Informative brochures about our market analyses
DIY & Gardening
| Instrument / Survey | Description | Download | |||
| GfK GardenTracking |
Continuous (yearly) monitoring of core information about (potential) buyers’ purchase, information and usage behaviour on a total market base. Central, implementable insights for securing and expanding your market position shall be gathered. 2,000 / 5,000 representatively selected households with gardens in the respective countries. |
here>> | |||
| International GfK Home- & Garden-Monitor | Based on a unified methodology, we analyze the international markets around home and garden. | here>> | |||
Electrical appliances
| Instrument / Studie | Beschreibung | Download | |||
| GfK ElectroPanel |
The GfK ElectroPanel observes the purchases of electrical appliances among 20,000 private households (26,000 households for selected SDA categories). These households represent the purchase behaviour of all German households. |
here>> | |||
| GfK OwnershipMonitor Health&Wellness |
GfK Living observed the ownership of several health and wellness categories in Germany. |
here>> | |||
| GfK OwnershipMonitor international |
The GfK OwnershipMonitor international observed the ownership of major and small domestic appliances in central Western and Eastern European markets. |
here>> | |||
| Elektro-Service-Barometer |
The Elektro-Service-Barometer measures the number, type and quality of repairs of major domestic appliances, vacuum cleaners and coffee/ espresso machines. The survey is based on the entries of 20.000 German households. The reported repairs are representative for all repairs of these appliances in Germany. |
here>> | |||
| GfK Living SustainabilityMonitor | GfK Living wants to look into the topic of 'sustainability' to identify the risks, opportunities and challenges for your brand success in the future. | here>> | |||
House & Home textiles
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Instrument / Survey |
Description |
Download |
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| GfK MattressesPanel |
20,000 consumers monthly report all of their (mattresses-) purchases made. |
here>> | |||
Furniture & Kitchens
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Instrument / Survey |
Description |
Download |
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| GfK BedroomPanel |
20,000 consumers monthly report all of their (furniture-) purchases made. |
here>> | |||
| GfK UpholsteryPanel |
20,000 consumers monthly report all of their (furniture-) purchases made. |
here>> | |||
New buildings & Renovations
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Instrument / Survey |
Description |
Download |
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| GfK Renovation-Barometer | Detailed analysis half-yearly of the private renovation market (range, expenses, relationship pro-fessional / DIY etc.) on the basis of 20,000 households. | here>> | |||
Household contents
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Instrument / Survey |
Description |
Download |
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GfK Kitchen and cooking in Germany |
Quantitative and qualitative survey of 5,000 representative private German households on their consumption behaviour for the kitchen and cooking (Kitchen equipment and furniture / cooking and baking trends) |
here>> | |||
Postal address
GfK Panel Services Germany
Division GfK Living
Nordwestring 101
90419 Nuernberg
+49 (0)911 395 4198
living(at)gfk.com
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