Individual Market research projects for your marketing success
Individual problems and tasks demand tailor-made market research projects and surveys.
Alongside personal interviews, telephone and online surveys, GfK offers surveys for representative or special target groups in the GfK Consumer Panels.
The constant mass of households and consumers in the GfK Household Panel makes it possible to select and question the target groups that are currently important to you at a push of a button–which are otherwise costly and hard to find.
Special groups (premium shoppers, customers of a specific product or brand, households with purchasing or renovating intentions) are hard to identify for questioning.
To uncover these groups, you would have to finance the questioning of 20,000 households in order to be able to find a few hundred households that have bought a specific product in the last six months.
We know where, what, when, at what price and why our participants have purchased their product and service, making such an enormous expenditure unnecessary.
We create our questionnaires in cooperation with you to provide you with concrete and representative outcomes to your questions within 6 weeks.
We will, of course, design, implement, and interpret the survey with the 1,000 to 20,000 representative households chosen.
