Continual market monitoring with the GfK Household Panel

GfK HouseholdsPanel offers an excellent foundation for continual market monitoring. Monthly surveys regarding planned and executed purchases help to identify important opportunities, trends and risks in their early days.

 
GfK Living analyses most markets based on monthly inquiries. Structured questionnaires dealing with purchases as well as the information seeking and purchasing behaviour offer the basis for analysing the following market indicatators:

 

MarketTarget groups
  • Market volume and market development
  • Target group potential
  • Consumer ranges
  • Buyer and target group profiles
  • Owners ranges / market saturation
  • Purchasing motives
  • Market share of the price segment
  • Information-seeking behaviour prior to purchase
  • Average price
  • Purchasing behaviour
  • etc.
  • Product usage and satisfaction
  • etc.

 

RetailProducers
  • Market share of the distribution channels
  • Awareness and image of the brand
  • Market importance of individual key accounts
  • Brands considered at the point of sale
  • Reason for the choice of the retail outlet
  • Market share of well known brands
  • Number of visited retailers
  • Success factor of several suppliers
  • Performance of the retailer
  • Performance of individual producers
  • etc.
  • etc.

To see which markets and which products we continually analyse see here>>

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