GfK’s special analyses stemming from the GfK Household Panel
Profit from our comprehensive market databank, based on our continual surveying of households (depending on country, up to 20,000) in GfK’s Household Panel.
Through the data attained by from the GfK Household Panel, we possess a unique and permanently available databank concerning consumers and consumer behaviour.
You can use this knowledge to obtain answers to specific questions without having to finance a separate cost-intensive survey.
We are happy to inform you of current market data or data from the GfK Household Panel about the following analyses:
- Buyer flow analyses (Gain and Loss)
- Buyer overlap analyses
- Category-Management analyses
- Analysis of potential
- Analysis of media usage
- etc.
