Market research for the DIY- & Gardening Industry
As well as the design, implementation and interpretation of individual market research studies (qualitative and quantitative), the GfK Living divison continually analyses detailed sectors of the DIY market on a consumer basis (GfK Panel).
Continually monitored DIY market / product fields:
- DIY shops/construction material shops
- Specialist garden retailers & garden centres
- 96 DIY Projects for the renovation market
- 38 DIY product groups in GfK DIY-Tracking
- Garden hardware (lawnmowers, etc)
- Garden ponds (pumps, plastic lining, etc)
- Barbeque equipment (gas barbeque equipment, charcoal & electrical barbeques)
- Power tools (saws, power drills)
Established industry solutions for the DIY & Gardening market
- GfK renovations barometer (planned and implemented renovations and renovation projects)
- GfK DIY Tracking (market volume, market share, consumer flow analysis, loyalty analysis)
- GfK Garden Tracking (approaches to the garden, information seeking- and buying -behaviour toward garden equipment)
- International GfK House and Garden Monitor
- GfK Garden pond tracking (market saturation, market volume etc)
- GfK DIY target selector (consumer target groups selected at the push of a button, individually analysed or surveyed)
Our services
- Continual market monitoring (Market development etc)
- Target group analyses (GfK TargetSelector)
- Analyses of trends and predictions
- Individual surveys (national and international)
- Tailored consultancy service (GfK Strategy Workshop etc)
Areas of analysis
- Markets and market development for DIY and Garden
- Market share of hardware shops and their competitors
- Target groups and consumer profiles
- Competition & their performance
- Product, price and distribution
- Media usage and the effects of advertising
- Information search before the purchase of DIY and Garden products
Contact
Oliver Schmitz
Division Manager
+49 (0)911 395 4198
oliver.schmitz@gfk.com
Brochures
Information material to the
of GfK Living monitored
markets and industries
can be found here>>