Small domestic appliances
GfK continually monitors the purchasing patterns on small electrical devices in the field of beauty, (personal care) kitchen and maintenance (vacuum cleaners, irons etc.).
Continually monitored Electrical devices
- Electrical cutters
- Irons of all types
- Electrical citrus presses
- Bottle openers
- Electrical egg boilers
- Electric knives
- Electrical juicers
- Espresso machines
- Deep fryers
- Coffee machines
- Food processors
- Milk foamers
- Sewing machines
- Raclette grill
- Electrical jug blenders / hand-held equipment
- Vacuum cleaners of all types
- Toasters/ sandwich toasters
- Waffle cookers
- Kettles / immersion heaters
- Dicers
Established industrial solutions
- Gfk ElektroScope Germany
- GfK ElectroScope, France
- GfK Electro-Service barometer
- GfK Ownership Analysis, Western Europe (EOACD)
- GfK Ownership Analysis, Eastern Europe
- GfK Ownership Analysis small electrical appliances Germany
Areas of analysis / main focus
- Marketing and marketing developments
- Target groups and consumer profiles
- Competitors and their performance
- Media usage and the effects of advertising
- Product, price and distribution
- Customer satisfaction and after-sales
Our services
- Continual market monitoring
- Target group analyses
- Trend analyses and forecasting
- Individual surveys (national and international)
- Tailored consulting services
Electrical appliances
White goods (MDA)
Contact
Michael HaasBrochures
Information material to the
of GfK Living monitored
markets and industries
can be found here>>