• Building & Renovation
• DIY & Gardening
• Home & Furnishing
• Electric appliances & Hometec
• Trade & eCommerce
• Nonfood
• Energy

Building & Renovation

Products and service for the building, renovation and sanitary goods markets.

Building & Renovation:

Continually monitored markets / product fields

• New buildings (commercial and private buildings)
• 96 Renovation projects in the GfK renovations barometer
• Roofs & porches
• Windows & skylights
• exterior doors / inner doors
• Heaters & heating equipment
• Winter gardens
• Solar
   

Established industry solutions and services

• GfK Renovations Barometer
• GfK Renovations Types
• International GfK House & Garden Monitor
• GfK Window tracking
• GfK Door Tracking
• GfK Winter garden Tracking
• GfK Solar Tracking
• GfK Heating Tracking
   

Our services

• Continual market monitoring
• Target group analyses
• Trend analysis and forecasting
• Individual surveys (national and international)
• Tailored consulting services
   

Fields of Analysis

• Markets & market developments
• Target groups and consumer profile
• Competition and their performance
• Media usage and the effects of advertising
• Product, price and distribution
• Customer satisfaction & after sales

 

Sanitary goods:

 

• Continually monitored in the sanitation market / product fields
• Bathroom furniture
• Showerheads
• Shower enclosures
• Shower panel and multi-function showers
• Bathroom fittings
• Mirror cabinets
• Toilet flushers
• WC ceramics
• Washbasins
   

Established solutions for the bath and sanitation industry

• GfK Sanitary Panel
• GfK Bathroom Furniture Panel
• GfK Renovations barometer
   

Our Services

• Monthly monitoring of purchases in the sanitary market
• Target group analyses
• Trend analysis and forecasting
• Individual surveys (national and international)
• Tailored consulting services
   

Field of Analysis

• Markets & market developments
• Target group and consumer profile
• Competition and their performance
• Media usage and the effects of advertising
• Product, price and distribution
• Customer satisfaction & after sales