GfK Living analyses of your competitors

Those who succeed were able to visibly fulfill the central customer requirements better than the competition.

Through continual market research with the GfK Household Panel, we will show you how your market share and your performance can be developed in comparison to your important competitors.

• Well known brands relevant at the purchase (relevant set)
• The brands which attracted attention at the point of sale
• The market significance of the important suppliers
• Price positioning of the important suppliers
• Market share of the top brands and purchasing locations
• Consumer demands for competitor’s products
• etc.

In addition, we can use detailed tools to secure and develop your market position.
 

GfK Brand Check

When analysing brand awareness and brand appeal, you can use the GfK Brand Check to find out whether you are a ‘No Brand’, ‘In Brand’, ‘Out Brand’ or a ‘Star Brand’. In addition, you can compare your own market performance with your most important competitor. This information can help you to create and the further develop your brand(s).
  

GfK Performance Check

‘Whoever stops improving, stops being good.’With the GfK Performance Checker we measure your strengths and weaknesses. On a basis of actual purchasers, we examine your performance along with the total information purchasing and application process in neutral comparison to your competitors, thus helping you to become a little bit better every day.